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Journal Articles

The country-brand in the wine industry: how important is variety specialization?

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Rodrigo Berríos, Rodrigo Saens
Journal: Academia Revista Latinoamericana de Administracion
Academia Revista Latinoamericana de Administracion (2015) 28 (4): 484–501.
https://doi.org/10.1108/ARLA-12-2014-0230
Published: 02 November 2015
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