Keywords: M310
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Journal Articles
Journal Articles
Academia Revista Latinoamericana de Administracion (2022) 35 (3): 398–412.
Published: 17 June 2022
... Limited Licensed re-use rights only Customer centricity Customer equity Customer lifetime value Brand equity Product management Centralidade no cliente Valor da base de clientes Valor vitalício do cliente Valor da marca Gestão de produtos M310 Marketing M300 Marketing...
Journal Articles
Journal Articles
Journal Articles
Academia Revista Latinoamericana de Administracion (2015) 28 (4): 484–501.
Published: 02 November 2015
... confidence. M310 Marca-país, vino reputación colectiva precios hedónicos Country-brand Wine Collective reputation Hedonic prices © Emerald Group Publishing Limited 2015 15 01 2015 16 06 2015 24 07 2015 22 08 2015 One of the signals used...

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