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Journal Articles
Journal Articles
Academia Revista Latinoamericana de Administracion (2022) 35 (3): 398–412.
Published: 17 June 2022
... da marca Gestão de produtos M310 Marketing M300 Marketing and Advertising: General M310 Marketing M300 Marketing and Advertising: General Marketing literature has started decreasing its emphasis on short-term transactions and increasing its focus on long-term customer...
Journal Articles
Journal Articles
Journal Articles
Academia Revista Latinoamericana de Administracion (2015) 28 (4): 484–501.
Published: 02 November 2015
... confidence. M310 Marca-país, vino reputación colectiva precios hedónicos Country-brand Wine Collective reputation Hedonic prices © Emerald Group Publishing Limited 2015 15 01 2015 16 06 2015 24 07 2015 22 08 2015 One of the signals used...

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