... as the knowledge of the relationships between them. Design/methodology/approach The proposed model aims to find out the influence of the affective image, the cognitive image, the identity and the reputation on the country brand. Partial Least Squares (PLS) is the method used to test the proposed model...

... to the economic growth of the host country (Luo, 2001). Moreover, socially desirable contributions, in the form of global CSR, can be useful to establish a symbolic image and to promote local support of foreign entrants (Kostova et al., 2008). A favourable reputation affects the willingness of buyers...

... tecnología y de servicios bancarios. Purpose This study verifies the influence of the dimensions of corporate social responsibility (CSR) practices and consumer involvement on the identification of the individual with the company and the corporate reputation, moderated by the product category. Design...

... operating in the Spanish Stock Market and their corporate reputation. Design/methodology/approach Three regression models are tested with panel data collected for a sample of the 35 most liquid companies operating in the Spanish Stock Market between 2004 and 2014. Findings The findings show that two axes...

...Luis Antonio Orozco; José Luis Villaveces Purpose The purpose of this paper is to empirically evaluate the effect of heterogeneity in inter‐organizational collaboration networks on international high‐quality scientific performance of the most reputed business management schools in Latin America...