Segmenting Croatian university students and investigating their tendency to adopt innovative food products based on their food-related lifestyles

Ivan-Damir Anic, Ph.D., is a senior research fellow at the Institute of Economics, Zagreb, Croatia. His main research interests include retailing, e-commerce, and consumer behaviour. He has published numerous papers in international journals, including British Food Journal, Small Business Economics, Technovation, Electronic Commerce Research and Applications, and the Journal of Consumer Affairs.

Natasa Kurnoga is a Full professor (Tenured) at the Department of Statistics, Faculty of Economics and Business, University of Zagreb, Croatia. She teaches Statistics, Business Statistics, Quantitative Methods, and Methods of Multivariate Analysis. She has participated in various scientific research projects and has published numerous papers in scientific journals, conference proceedings, and books. She is also a reviewer for numerous international scientific journals. Her research interests include business and economics statistics, especially multivariate data analysis methods.

Blazenka Knezevic, Ph.D., is a Full professor (Tenured) at the Faculty of Economics and Business, University of Zagreb, Croatia. Her research interests include distributive trade, electronic commerce, supplier relationship management, and implementing information technology and sustainability principles. She teaches several courses, has participated in various scientific research projects, and has published numerous papers. She is a member of the editorial board of the Business Excellence Journal (BEJ) and Business, Management and Economics Engineering (BMEE) journal and a member of the advisory board of Entrepreneurial Business and Economics Review (EBER).