THINKING ABOUT THE UNTHINKABLE: DISASTER MANAGEMENT IN THE FOOD INDUSTRY Available to Purchase

A short review is given of recent, costly incidents, such as bacterial contamination, which involve product withdrawal, followed by the recommendation that companies should nominate an emergency co‐ordinator. The duties, authority level, and access to information of such a post are examined, and functions in the early stages of an emergency are discussed, emphasising the need to safeguard the consumers and maintain their goodwill. An exercise to simulate the financial implications of product recall and reimbursement is recommended.