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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/07363769810210340. When citing the article, please cite: Michel Laroche, Chankon Kim, Marc A. Tomiuk, (1998), “Italian ethnic identity and its relative impact on the consumption of convenience and traditional foods”, Journal of Consumer Marketing, Vol. 15 Iss: 2, pp. 125 - 151.

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