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Volume 101, Issue 5-6

1 June 1999

British Food Journal Cover Image for Volume 101, Issue 5-6

Editors

Robert Hamlin;

Robert Hamlin

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Stefano Bresciani;

Stefano Bresciani

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Louise Manning;

Louise Manning

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Michael Carolan;

Michael Carolan

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Alberto Ferraris

Alberto Ferraris

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Case Report| June 01 1999

KMA

Leo Paul Dana;

Leo Paul Dana

Nanyang Technological University, Singapore

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Teresa E. Dana

Teresa E. Dana

Nanyang Technological University, Singapore

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Author & Article Information

Publisher: Emerald Publishing

Online ISSN: 1758-4108

Print ISSN: 0007-070X

© MCB UP Limited

1999

British Food Journal (1999) 101 (5-6): 361–365.

https://doi.org/10.1108/00070709910278299

This case is about a new venture in Egypt, namely KMA. The firm is small but innovative and it experiments with non‐traditional packaging. This is a high‐risk venture in a traditional environment.

© MCB UP Limited

1999

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