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Volume 101, Issue 5-6

1 June 1999

British Food Journal Cover Image for Volume 101, Issue 5-6

Editors

Robert Hamlin;

Robert Hamlin

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Stefano Bresciani;

Stefano Bresciani

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Louise Manning;

Louise Manning

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Michael Carolan;

Michael Carolan

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Alberto Ferraris

Alberto Ferraris

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Case Report| June 01 1999

Coca‐Cola Indochina Pte Ltd

Leo Paul Dana;

Leo Paul Dana

Nanyang Technological University, Singapore

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Teresa E. Dana

Teresa E. Dana

Nanyang Technological University, Singapore

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Author & Article Information

Publisher: Emerald Publishing

Online ISSN: 1758-4108

Print ISSN: 0007-070X

© MCB UP Limited

1999

British Food Journal (1999) 101 (5-6): 441–447.

https://doi.org/10.1108/00070709910278406

Singapore‐based F&N and Bangkok‐based Thai Pure Drinks launched a joint venture to bottle Coca‐Cola in Vietnam. However, Pepsi is the market leader here. For Coca‐Cola to succeed, many factors must be considered, including cultural factors.

© MCB UP Limited

1999

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