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Volume 101, Issue 5-6

1 June 1999

British Food Journal Cover Image for Volume 101, Issue 5-6

Editors

Robert Hamlin;

Robert Hamlin

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Stefano Bresciani;

Stefano Bresciani

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Louise Manning;

Louise Manning

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Michael Carolan;

Michael Carolan

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Alberto Ferraris

Alberto Ferraris

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Case Report| June 01 1999

Lublin Coca‐Cola Bottlers Ltd

Leo Paul Dana;

Leo Paul Dana

Nanyang Technological University, Singapore and the Manchester Metropolitan University, UK

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Claudio Vignali

Claudio Vignali

Nanyang Technological University, Singapore and the Manchester Metropolitan University, UK

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Author & Article Information

Publisher: Emerald Publishing

Online ISSN: 1758-4108

Print ISSN: 0007-070X

© MCB UP Limited

1999

British Food Journal (1999) 101 (5-6): 447–455.

https://doi.org/10.1108/00070709910278424

Coca‐Cola is relatively standardised around the world. However, expansion into Poland was exceptionally challenging. This case is about the entry of Coca‐Cola into the Polish market. The reader realises that there are important differences within Poland to consider.

© MCB UP Limited

1999

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