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Volume 101, Issue 5-6

1 June 1999

British Food Journal Cover Image for Volume 101, Issue 5-6

Editors

Robert Hamlin;

Robert Hamlin

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Stefano Bresciani;

Stefano Bresciani

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Louise Manning;

Louise Manning

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Michael Carolan;

Michael Carolan

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Alberto Ferraris

Alberto Ferraris

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Case Report| June 01 1999

Turkish Coca‐Cola

Leo Paul Dana

Leo Paul Dana

Nanyang Technological University, Singapore

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Author & Article Information

Publisher: Emerald Publishing

Online ISSN: 1758-4108

Print ISSN: 0007-070X

© MCB UP Limited

1999

British Food Journal (1999) 101 (5-6): 468–478.

https://doi.org/10.1108/EUM0000000004612

Turkish and Kyrgyz investors linked up to introduce Coca‐Cola to the Kyrgyz Republic. However, the Kyrgyz people are very traditional, and the future of Coca‐Cola, in this market, will be a function of marketing efforts.

© MCB UP Limited

1999

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