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Volume 101, Issue 5-6
1 June 1999
British Food Journal Cover Image for Volume 101, Issue 5-6
Editors
Robert Hamlin;
Robert Hamlin
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Stefano Bresciani;
Stefano Bresciani
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Louise Manning;
Louise Manning
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Michael Carolan;
Michael Carolan
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Alberto Ferraris
Alberto Ferraris
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Case Report| June 01 1999

Fast food in Istanbul

Leo Paul Dana;
Leo Paul Dana
Nanyang Technological University, Singapore
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Teresa E. Dana
Teresa E. Dana
Nanyang Technological University, Singapore
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-4108
Print ISSN: 0007-070X
© MCB UP Limited
1999
British Food Journal (1999) 101 (5-6): 490–492.
https://doi.org/10.1108/00070709910278497

A neighbourhood fast‐food outlet in Istanbul focuses on two target markets, tourists and locals. This case is an exercise in market segmentation.

Keywords: Turkey, Entrepreneurship, Fast food, Market segmentation, Marketing, Location
© MCB UP Limited
1999
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