Article navigation
Volume 101, Issue 5-6
1 June 1999
British Food Journal Cover Image for Volume 101, Issue 5-6
Editors
Robert Hamlin;
Robert Hamlin
Search for other works by this author on:
This Site
PubMed
Google Scholar
Stefano Bresciani;
Stefano Bresciani
Search for other works by this author on:
This Site
PubMed
Google Scholar
Louise Manning;
Louise Manning
Search for other works by this author on:
This Site
PubMed
Google Scholar
Michael Carolan;
Michael Carolan
Search for other works by this author on:
This Site
PubMed
Google Scholar
Alberto Ferraris
Alberto Ferraris
Search for other works by this author on:
This Site
PubMed
Google Scholar
Case Report| June 01 1999

Fast food in Istanbul

;
Publisher: Emerald Publishing
Online ISSN: 1758-4108
Print ISSN: 0007-070X
© MCB UP Limited
1999
British Food Journal (1999) 101 (5-6): 490–492.
https://doi.org/10.1108/00070709910278497

A neighbourhood fast‐food outlet in Istanbul focuses on two target markets, tourists and locals. This case is an exercise in market segmentation.

Keywords: Turkey, Entrepreneurship, Fast food, Market segmentation, Marketing, Location
© MCB UP Limited
1999
You do not currently have access to this content.
Don't already have an account? Register

Purchased this content as a guest? Enter your email address to restore access.

Pay-Per-View Access
$41.00
Rental
This article is also available for rental through DeepDyve. Read this now at DeepDyve
137 Views

New and popular articles

Breaking tradition: Are Italian wineries willing to produce dealcoholized wines?
Green organizational antecedents of managerially perceived green brand image in wineries: a dual-path mediation analysis through green knowledge management
Sustainable marketing and green consumerism: how eco-labels influence purchase decisions in fast-moving consumer goods – a systematic literature review
Inspired by AI, inspired to order: AI-generated food advertising and online food ordering behavior

Suggested Reading

Nirula’s small business
British Food Journal (June,1999)
Benefit Segmentation Using Service Quality Dimensions: An Investigation in Retail Banking
International Journal of Bank Marketing (March,1994)
Determinants of direct foreign investment in Turkey
European Business Review (August,2001)
Opinion leaders as a segment for marketing communications
Marketing Intelligence & Planning (September,2001)
Trends of Marketing Research
Marketing Intelligence & Planning (September,1989)

Related Chapters

Fast Food Consumer Shifts: Analysing Trends and Solutions
AI-Powered Business Innovation Strategies, Governance and Sustainability: Interdisciplinary Perspectives
The Once And Future Fastfood King. Resolving Customer Complaints in Hospitality Management
Trade Tales: Decoding Customers' Stories
Survivability of MSMEs in Maluku: An Analysis on Challenges, Opportunities and Strategic Development
Artisan Entrepreneurship

Recommended for you

These recommendations are informed by your reading behaviors and indicated interests.

Cited By

Google Scholar
This Feature Is Available To Subscribers Only

or Create an Account

Close subscription notice
Close access options