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Volume 102, Issue 5-6

1 June 2000

British Food Journal Cover Image for Volume 102, Issue 5-6

Editors

Robert Hamlin;

Robert Hamlin

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Stefano Bresciani;

Stefano Bresciani

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Louise Manning;

Louise Manning

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Michael Carolan;

Michael Carolan

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Alberto Ferraris

Alberto Ferraris

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Case Report| June 01 2000

Atlas Ltd, in the Balkans

Leo Paul Dana

Leo Paul Dana

University of Canterbury, Christchurch, New Zealand

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Author & Article Information

Publisher: Emerald Publishing

Online ISSN: 1758-4108

Print ISSN: 0007-070X

© MCB UP Limited

2000

British Food Journal (2000) 102 (5-6): 420–428.

https://doi.org/10.1108/00070700010329326

Atlas Ltd was a small local enterprise, bottling soft drinks for the Albanian market. Although Atlas Ltd was not actively seeking to expand into foreign markets, the domestic market in Albania was becoming flooded with competition from abroad. The time had come to evaluate strategy, and plan for the future.

© MCB UP Limited

2000

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