Attitudes of the Croatian population toward genetically modified food

Until recently, the Croatian public has been relatively indifferent and unaware of issues related to genetically modified (GM) food products. However, the situation has changed and the Croatian public is becoming deeply sceptical about the benefits of GM food, and also generally about the food they eat. This paper examines some of the dimensions of the attitudes of the Croatian population toward GM food, and points out the high level of knowledge about biotechnology, and also the high level of non‐acceptance in this regard. These findings are significant for Croatian trade (especially importing and exporting), since knowledge about population preferences may influence the status of the Croatian food industry, as well as foreign food producers.