This case study looks at the current crisis which is set to engulf both the developed and developing world: obesity. Using a variety of reliable sources (e.g. the World Health Organisation) the author plots the seemingly unstoppable global increase in obesity over the last two decades. The problems associated with childhood, adolescent and adult obesity are noted, as are the costs, economic and personal. The various possible causes of world‐wide obesity are considered, such as genetics, modern lifestyles and particularly food. The author points a finger at the food industry, and particularly the “fast‐food” industry, which over the last few decades has perfected various marketing techniques which are designed to make us eat more food (“supersizing”), more often. The leaders of this industry are also accused of putting its balance sheet before the health and welfare of young people by targeting children and schools.
Article navigation
1 March 2004
Case Report|
March 01 2004
The food industry and its impact upon increasing global obesity: a case study Available to Purchase
Jonathan Lowell
Jonathan Lowell
UWIC Business School, University of Wales Institute, Cardiff, UK
Search for other works by this author on:
Publisher: Emerald Publishing
Online ISSN: 1758-4108
Print ISSN: 0007-070X
© Emerald Group Publishing Limited
2004
British Food Journal (2004) 106 (3): 238–248.
Citation
Lowell J (2004), "The food industry and its impact upon increasing global obesity: a case study". British Food Journal, Vol. 106 No. 3 pp. 238–248, doi: https://doi.org/10.1108/00070700410528817
Download citation file:
Suggested Reading
Clients’ experiences of a weight‐management programme: a qualitative study
Health Education (February,2002)
The Food Industry Wars: Marketing Triumphs and Blunders
British Food Journal (October,2000)
The Food Industry Wars: Marketing Triumphs and Blunders
Journal of Consumer Marketing (April,2000)
Marketing food brands in Italy: a case study approach
British Food Journal (July,2002)
Development of lean supply chains: a case study of the Catalan pork sector
Supply Chain Management: An International Journal (January,2010)
Related Chapters
Chapter 3 Child Care Choices and Childhood Obesity
Current Issues in Health Economics
Obesity in Mexican-American Adults: Interplay of Immigrant Generation, Gender, and Socioeconomic Status
Issues in Health and Health Care Related to Race/Ethnicity, Immigration, SES and Gender
“I Just Couldn’t Keep it in Control Anymore:” Weight Loss Surgery, Food Addiction, and Anti-Fat Stigma
Critical Perspectives on Addiction
Recommended for you
These recommendations are informed by your reading behaviors and indicated interests.
