Drinking in style? Literature review of luxury wine consumption Available to Purchase

Dannielle K. Wright comes from a background of strategic marketing communications with a focus on consumer behaviour. Her previous research projects include the dissection of the decision-making process, cross-cultural motivations in consumer choice and unconscious influences in consumer attitudes and motivation. Dannielle has a BA in Advertising and Marketing, MA in Strategic Marketing and MSc in International Communication. Dannielle is currently undergoing her Ph.D. which focuses on the influences of the human senses in the wine industry. Her research interests include wine marketing, unconscious consumer motivations and neuromarketing.

Hyunsun Yoon is a Senior Lecturer in Advertising and Marketing Communications at the University of Greenwich, UK. She holds MA in Journalism and Ph.D. in Advertising from Cardiff University, UK and has written widely on advertising, media and communications and older consumers. As a Senior Fellow at Higher Education Academy, she has extensive experience in teaching and research, including invited presentations at the United Nations Economic and Social Commission for Asia and the Pacific (ESCAP) and several successful research projects. Her book Branded Entertainment in Korea (2021) addresses critical issues around new marketing strategy – branded entertainment.

Alastair M. Morrison is a Research Professor at the University of Greenwich and formerly a Distinguished Professor Emeritus at Purdue University, USA specializing in tourism and hospitality marketing. He has published 300 academic articles and conference proceedings. He is the author of five books, Marketing and Managing Tourism Destinations, 2nd edition (Routledge, 2019); The Tourism System, 8th edition, (Kendall/Hunt Publishing Company, 2018); Global Marketing of China Tourism (China Architectural & Building Press, 2012); Hospitality and Travel Marketing, 4th edition (Delmar Publishers, Inc., 2010); and Tourism: Bridges across Continents (McGraw-Hill Australia, 1998). He is the Co-Editor-in-Chief of the International Journal of Tourism Cities.

Tina Šegota is a Senior Lecturer at the University of Greenwich, UK. She is a multi-award-winning academic with research and teaching experience in marketing and tourism worldwide. Her current research interests include tourism marketing and advertising, sustainable tourism development, tourist seasonality, place branding, consumer behavior and sensory marketing.