Examining the nexus between consumers' intention and buying behaviour towards organic food: role of motivation opportunity ability theory

Dr Shampy Kamboj is an Assistant Professor at the Department of Management Studies, National Institute of Technology Hamirpur, Himachal Pradesh (H.P). She has completed her Ph.D. research from the Indian Institute of Technology (IIT) Roorkee, Uttarakhand, India. After completing her Ph.D. from IIT Roorkee, she has worked as an Assistant Professor and Programme leader in Amity School of Business at Amity University, Noida campus. She also worked as a Guest Faculty at IIFT Kolkata Campus. Her research interests are in the area of Marketing Management and Information Systems (IS), including Social Media Marketing, Digital Marketing, Technology Adoption, Customer Co-creation, Service Innovation, Customer Engagement and Sustainability research. Her work on these topics has been published in a range of leading academic journals including: International Journal of Information Management, Journal of Business Research, Asia Pacific Journal of Marketing and Logistics, Technology Forecasting, and Social Change, International Journal of Bank Marketing, Marketing Intelligence & Planning, Journal of Brand Management, Journal of Knowledge Management, Internet Research, International Journal of Contemporary Hospitality Management, Online Information Review, Current Issues in Tourism and many more. Her name is also recognised in the Stanford/Elsevier Top 2% Scientists List 2022-24 in the domain of Marketing. She has received the 5th & 6th ADMAA (Amity Directorate of Management & Allied Areas) “Best Researcher Award” in the 18th International Business Conference INBUSH ERA World Summit 2017–2018 at Amity University, Noida.

Dr Manita Arora is an Associate Professor in Amity School of Business (ASB), Amity University, Noida Campus (Delhi-NCR). She has been awarded her doctoral thesis at Amity University, Noida Campus (Delhi-NCR). Her research interests are in the area of Marketing, including Consumers Behaviour, Sustainable Purchase Behaviour and Consumer Lifestyles. She has attended many faculty development programs, international and national conferences and workshops of premium institutes. She has several publications in reputed international journals. She is serving as a reviewer for leading journals of Emerald and IGI Global.

Vivek Thakur is a Doctoral Research Fellow at the Department of Management Studies, National Institute of Technology Hamirpur, Himachal Pradesh (H.P). His research interests are in the area of Marketing, including Consumers Behaviour, Sustainable Consumption, Organic Food, Marketing, etc. He has attended many international as well as national conferences and workshops of premium institutes. He is serving as a reviewer for leading international conferences and journals of Emerald, Springer, T&F and Inderscience.