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Purpose

This study aims to evaluate the nutritional composition, price and nutrient-per-cost efficiency of plant-based processed foods compared with conventional counterparts in South Korea, distinguishing between plant-based animal food alternatives and deliberately plant-based products.

Design/methodology/approach

A total of 1,104 processed foods (276 plant-based, 828 conventional) across 9 categories were analyzed. Nutrient and price data per 100 g were obtained from online markets and manufacturer websites. Plant-based products were classified as either animal food alternatives or deliberately plant-based products. Comparative analyses were performed by t-tests and ANOVA.

Findings

Plant-based products were consistently more expensive and contained significantly lower levels of saturated fat, trans fat and cholesterol. The sodium content did not differ overall but was greater in some plant-based categories. Nutrient-per-dollar values were significantly lower for plant-based items for energy, carbohydrates and protein, particularly in deliberately plant-based products. Despite limited nutritional advantages, many were priced considerably higher. In contrast, plant-based animal food alternatives presented clear benefits, including lower fat and cholesterol, although protein content was sometimes lower. The frequent use of “plant-based” labelling on nutritionally similar items suggests a possible gap between label messaging and actual product value.

Originality/value

This study provides empirical evidence on the nutritional and economic characteristics of plant-based processed foods in Korea. The findings suggest that while plant-based items may support health-related goals, their higher cost and variable nutrient efficiency warrant caution. To ensure equitable dietary choices, consumers, manufacturers and policy-makers should prioritize nutrient reformulation, affordability and consumer education to promote informed use.

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