It has come to the attention of the publisher that the article Han F., Tepsan W. (2025), “Food live streaming e-commerce in China: enhancing consumer purchase intentions through sensory marketing”. British Food Journal, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/BFJ-02-2025-0140:
Incorrectly provided the wrong X-axis label for Figure 2 and
Included an incorrect statement in Section 5.5 as “The analysis revealed a significant moderating effect of frequency on the relationship between self-efficacy (SE) and flow experience (FE).” which should read as “The analysis revealed a significant moderating effect of frequency on the relationship between sensory experience (SE) and flow experience (FE)”.
The publisher asks that figures are clearly labeled at submission and confirmed at proof stage.
