A REVIEW OF THE EUROPEAN FLAVOURS MARKET Available to Purchase

An overview is provided of the flavour/fragrance industry in Western Europe. “Natural” flavours are often extremely costly and difficult to use, whereas a “nature‐identical” artificial flavour can taste better than the real thing. Massive amounts of research have gone into this area, and more is known than ever before. The EEC is shortly to introduce guidelines on flavour labelling which could have a major effect on the industry.