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The main features of the UK Code of Practice for the Marketing of Infant Formula and the reasons behind its development are briefly described. The criticisms of the industry′s marketing practices are addressed and arguments against these criticisms are put forward. Developments in the EEC are also discussed, with the implications for the UK. It is concluded that the UK needs a sensible approach to legislation, that will allow the promotion of infant milks while at the same time protecting the rights of breast and bottle‐feeding mothers.

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