An Overview of the European Flavours and Fragrances Market Available to Purchase

Some of the results of a new overview of the European flavours and fragrances market are summarised. The total market in Europe is estimated to have been worth $2,300 million in 1988 of which about 40 per cent was flavours and 60 per cent fragrances. Fragrances have two main outlets – cosmetics and toiletries (including perfumes) and soap, detergents and other cleaning products. There are many outlets for flavours but it is estimated that 60 per cent of consumption is in soft drinks, dairy products and savoury foods. These three end‐uses are considered in detail. While there are about 1,000 flavours and fragrances manufacturers worldwide, the top 15 take a half share of the market because only the largest companies can afford the high R&D, quality testing and marketing costs involved. The smallest companies can survive by serving niche markets but continuing rationalisation among the medium‐sized firms is likely.