Green Consumerism and the Food Industry: Early Signs of Big Changes to Come

There is a rising tide of ethical consumerism, encouraged by economic affluence but also by an awareness of personal and global issues. Green consumerism is the strongest manifestation of this trend to date but there is evidence that other social issues, beyond the environment, are subjects of public concern. The food industry is already on the receiving end of serious questioning about various aspects of its social purpose and environmental sustainability. This article examines these issues in more detail.