Increasing the “Pulse” Rate: Opportunities for Product Development Available to Purchase

Vegetarianism is currently receiving more attention from the food industry than ever before. The campaign initiated by the NACNE and COMA Reports has created a new “health appeal”, resulting in an increased demand for vegetarian food, which is consumer‐driven. Product development in the vegetarian sector should, therefore, favour the use of vegetables and pulses rather than dairy products. Beans, nuts, seeds and grains are all the more appetising now because of the abundance of vegetables available to combine with them. Manufacturers should take the opportunity of an expanding market to provide imaginative, sumptuous products which truly do justice to the variety of colours, flavours and textures of pulses.