“Lite” Products: An Attitudinal Survey of British Food and Drink Manufacturers Available to Purchase

An attitudinal survey of British food and drink manufacturers producing “lite” products carried out in late 1990 is described. A 70 per cent response rate from a postal questionnaire of representative companies in the “lite” market showed a large degree of consistency in results: the market is still in the early stages of development; there is some confusion among consumers about“lite” products – consumers need to be educated in using them; there is a North/South divide in their use; and strong growth is expected in the market in future years.