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Volume 95, Issue 10

1 October 1993

British Food Journal Cover Image for Volume 95, Issue 10

Editors

Robert Hamlin;

Robert Hamlin

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Stefano Bresciani;

Stefano Bresciani

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Louise Manning;

Louise Manning

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Michael Carolan;

Michael Carolan

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Alberto Ferraris

Alberto Ferraris

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Research Article| October 01 1993

The UK Apple Industry: Production, Markets and the Role of Differentiation

Sara Carter;

Sara Carter

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Susan A. Shaw

Susan A. Shaw

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Author & Article Information

Publisher: Emerald Publishing

Online ISSN: 1758-4108

Print ISSN: 0007-070X

© MCB UP Limited

1993

British Food Journal (1993) 95 (10): 23–28.

https://doi.org/10.1108/00070709310048443

Describes a number of serious challenges facing the British apple industry. Concludes that the way forward lies in moving away from competition in commodity markets by differentiating and branding the product, and that opportunities are available for traditional British varieties such as Cox and Bramley in fresh, processed and juicing sectors.

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© MCB UP Limited

1993

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