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Suggests that the laws governing the labelling of foods and medicine are quite complex, and especially so in the case of food supplements, such as vitamin C tablets, or fish oil capsules. Explores this complex area, and discusses likely alterations in food labelling legislation in relation to the need to educate consumers on the health consequences of a poor diet. Evidence is accumulating to suggest that much modern ill health is attributable to poor nutrition. Without a more liberal approach to food labelling, it is difficult to see how consumers can be helped to take advantage of this new knowledge. Suggests a food health claim adjudication panel to oversee such claims.

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