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In the UK, chain restaurants have grown rapidly and now represent about 14 per cent of the total catering industry. The UK has one of the largest chain restaurant sectors in Europe, but is still well behind the USA in terms of consumer acceptance. Examines the structure of the 1992 UK industry, identifies leading players and trends, and provides comparisons with selected European countries. Bases the information on market research undertaken by Technomic Consultants in 1992 during the compilation of its report on UK chain restaurants.
Keywords:
Catering industry,
Europe,
Fast‐food restaurants,
market research,
Restaurants,
United Kingdom,
USA
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© MCB UP Limited
1993
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