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The Heinz policy towards dietary guidelines is to make changes in most core products by reducing the amount of added sugar and salt. By a number of small changes over a period, it has been possible to make reductions in salt and sugar levels of up to 25 per cent. Describes the Weight Watchers from Heinz range of products and the initiatives taken by Heinz to provide teaching aids which support the National Curriculum in schools.
Keywords:
Consumer behaviour,
Food,
Education,
Health,
Heinz,
National curriculum,
Nutrition,
United Kingdom
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