Researching the Dietary Beliefs and Practices of Men

While many researchers have commented on the relationship between men and food, most empirical research has focused on men′s dietary beliefs and practices as perceived by women. Yet the consumption of food is a process instilled with cultural values and meanings that offers an insight into the workings of society, in particular household relations. In addition, research exploring the link between diet and health has emphasized the need to identify and work with the dietary beliefs of men in the design and implementation of health promotion programmes. Outlines the origins of a research project which seeks to identify and examine the dietary beliefs and practices of 30 men drawn from the service sector. The research will be conducted in both the workplace and the home of respondents, over the next two years.