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Socio‐affective state can affect appetite, and choice of food or drink can affect mood and social perception. Effects of dietary constituents on the brain often play some role in these food‐mood linkages but they are forged into strong and particular shape by personal involvement in cultural practices surrounding consumption of particular items. Briefly discusses psychological research into the following examples: alcoholic drinks, tea and coffee, nutritive tonics and dieters′ “danger foods”.

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