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Volume 99, Issue 11
1 December 1997
British Food Journal Cover Image for Volume 99, Issue 11
Editors
Robert Hamlin;
Robert Hamlin
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Stefano Bresciani;
Stefano Bresciani
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Louise Manning;
Louise Manning
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Michael Carolan;
Michael Carolan
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Alberto Ferraris
Alberto Ferraris
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Case Report| December 01 1997

Strategic planning and agribusiness: an exploratory study of the adoption of strategic planning techniques by co‐operatives Available to Purchase

Morgan P. Miles;
Morgan P. Miles
Associate Professor of Marketing, Department of Marketing, Georgia Southern University, Statesboro, Georgia, USA
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John B. White;
John B. White
Associate Professor of Marketing, Department of Marketing, Georgia Southern University, Statesboro, Georgia, USA
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Linda S. Munilla
Linda S. Munilla
Associate Professor of Marketing, Department of Marketing, Georgia Southern University, Statesboro, Georgia, USA
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-4108
Print ISSN: 0007-070X
© MCB UP Limited
1997
British Food Journal (1997) 99 (11): 401–408.
https://doi.org/10.1108/00070709710196481

Explores the adoption of strategic planning techniques by agribusiness, specifically agricultural co‐operatives. Offers implications for policy. A survey was sent to 345 co‐operatives listed in the US Department of Agriculture’s Agricultural Cooperative Service’s Directory of Farmer Cooperatives. Co‐operatives have widely adopted many of the sophisticated strategic planning techniques such as environmental analysis, core competences and SWOT analysis.

Keywords:
Agriculture, Agricultural property, Long‐range planning, Strategic planning
© MCB UP Limited
1997
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