To introduce an innovative communicative platform to be constructed to facilitate food hazard communications as new policy initiatives shift the direction of food safety management from reaction to prevention..
Literature from economics and management is examined for concepts that would yield potential solutions to accomplish the purpose.
An innovative synthesis of four interrelated structural elements – resource, identity, standard, and knowledge (RISK) – is proposed as the framework for hazard communication.
Exchanges of food hazard knowledge and information among diverse stakeholders (consumers, suppliers, public agencies) in a complex environment requires an information architecture, a “knowledge warehouse,” that explicitly organizes interactive elements in social networks to facilitate knowledge communication among those stakeholders.
Drawing upon the management literature and merging it with concepts from economics yields unique perspectives, creating value and contributing to a more effective and efficient market-based food safety system.
