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Keywords: AI-Generated images
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Journal Articles
The influence of AI-generated versus real food images on perceived value and negative WOM
Available to Purchase
Journal:
British Food Journal
British Food Journal 1–24.
Published: 02 January 2026
...Miguel Guinalíu; Daniel Belanche; Luis V. Casaló Purpose As the use of generative AI in food marketing continues to grow, understanding how consumers evaluate AI-generated imagery has become increasingly important. In this article, a comparison is made of how AI-generated images and real images...
