... hedonic scale evaluated the acceptance. The consumer was questioned how much he/she would be willing to pay for a bottle of beer that he/she tasted. A questionnaire was elaborated based on the EsSense profile to evaluate emotions; 25 emotions were evaluated using a five-point scale. The socioeconomic...

... is meaningless. Therefore, the purpose of this paper is to determine the descriptive sensory profile and consumers’ acceptability of lucerne. Design/methodology/approach – Three lucerne cultivars and one spinach beet (Beta vulgaris var. cicla L.) cultivar were used: first, to determine sensory...

...Yutaka Tanaka; Masaya Kitayama; Sho Arai; Yuki Matsushima Purpose – The purpose of this paper is to verify the validity of a causal model that was made to predict the consumer’s acceptance of food additives. Design/methodology/approach – A new emotional model in which cognitive factors...