... country contexts and to understanding the acceptance of intelligent active packaging by consumers. Research limitations/implications Intelligent packaging facilitates companies with their sustainability efforts by reducing waste and environmental impact. It increases the desirability of products...

... and quality of foods inside the packaging, visually. Increasing the shelf life of foods had a lower preference (25.21 percent) by consumers to meet the expectations from innovative packaging. It can be concluded that consumers prefer intelligent packages more than active packages. It is possible...