Keywords: Adoption intention
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Journal Articles
British Food Journal (2024) 126 (11): 3842–3869.
Published: 30 August 2024
... and moderation analyses. Findings HMK adoption intention was positively associated with attitude and subjective norms but negatively associated with perceived behavioural control. Consumers’ HMK attitude demonstrated a significant positive relationship with food safety concerns and perceived time constraints...
Includes: Supplementary data
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