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Journal Articles
Journal:
British Food Journal
British Food Journal (2023) 125 (4): 1232–1244.
Published: 28 June 2022
... and prompted recall across demographic factors and mode of delivery. Findings Results indicated that more participants accurately recalled the campaign messages when prompted (66.1%) compared to unprompted (35.5%), when they had seen outdoor advertisements (e.g. at bus stops or in shopping malls...
