Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Date
Availability
1-2 of 2
Keywords: Advertising appeals
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
From value encoding to psychological decoding: a dual-path mechanism for communicating regional specialty agri-foods
Available to Purchase
Journal:
British Food Journal
British Food Journal 1–19.
Published: 23 June 2026
... Licensed re-use rights only Regional specialty agri-foods Encoding-decoding theory Advertising appeals CAPS theory Purchase intention Major Project of Basic Research in Philosophy and Social Sciences in Higher Education Institutions of Henan Province 2023-JCZD-23 Nanhu Scholars...
Journal Articles
“Bagels and doughnuts … round food for every mood” food advertising discourses
Available to Purchase
Journal:
British Food Journal
British Food Journal (2016) 118 (2): 327–342.
Published: 01 February 2016
... and influenced by other discourses beyond science. Dr Sarah Maddock can be contacted at: sarah.maddock@uwe.ac.uk © Emerald Group Publishing Limited 2016 Promotion Mood Food Mental health and wellbeing Advertising appeals Chandler’s quote from the US TV comedy “Friends...
