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Keywords: Advertising attitude
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Journal Articles
Journal:
British Food Journal
British Food Journal (2025) 127 (12): 4566–4588.
Published: 10 September 2025
... appeals influence consumers’ advertising attitude, focusing on the mediating role of perceived usefulness and the moderating role of regulatory focus. The research is grounded in the technology acceptance model to uncover the mechanisms driving consumers’ responses to advertising appeals. Design...
