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Keywords: Advertising effectiveness
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Journal Articles
Journal:
British Food Journal
British Food Journal (2018) 120 (8): 1792–1806.
Published: 07 August 2018
... well received, which shows the relevance of all the product benefits – sensory, functional and symbolic – for food products. In contrast, study 2 identified significant differences. The data analysis indicated that advertising effectiveness increases with the complementarity of the text and picture...
Journal Articles
Journal:
British Food Journal
British Food Journal (2002) 104 (10): 828–844.
Published: 01 November 2002
... to advertising are set forth through the application of the “Means‐end conceptualisation of the components of advertising strategy” or MECCAS model. © MCB UP Limited 2002 Consumer behaviour Retailing Fruit Advertising effectiveness Consumer concerns about health risks from food consumption...
Journal Articles
Journal:
British Food Journal
British Food Journal (1992) 94 (9): 6–9.
Published: 01 September 1992
... in Human Nutrition, and K. Gregson is a Senior Lecturer in Biometry, Faculty of Agricultural and Food Sciences, University of Nottingham, UK. © MCB UP Limited 1992 Advertising effectiveness Advertising Children Food industry Health ...
