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Keywords: Affective commitment
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Journal Articles
As you sow, so shall you reap: finding customer-based outcomes of socially responsible coffee cafés
Available to Purchase
Journal:
British Food Journal
British Food Journal (2020) 122 (9): 3009–3026.
Published: 03 June 2020
... factors have not been gained due attention. Against this backdrop, this study aims to investigate a moderated-mediation model to predict CCB through CSR, affective commitment and service quality. Design/methodology/approach The data were collected from 797 coffee café visitors between April–June 2019...
