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Keywords: Agri-food cooperatives
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Journal Articles
Digital transformation in agri-food cooperatives: AI and marketing strategies in case studies of first- and second-degree models
Available to Purchase
Journal:
British Food Journal
British Food Journal 1–20.
Published: 09 March 2026
... agri-food cooperatives integrate digital technologies into their marketing strategies, exploring the opportunities and challenges of progressing from digitalisation to digital transformation while aligning with cooperative principles. Design/methodology/approach A multiple case study approach...
