... a preventive “education” on the issue of the effects of alcohol consumption is suitable to improve the perception of responsible communication. Design/methodology/approach A focus group methodology was used. Three interviews were conducted with 21 university students. The interview protocol was divided...

.... Originality/value The survey draws attention to the perception by young audiences of the more recent “drink responsibly” communication campaigns carried out by beer manufacturers, aiming at encouraging a more responsible attitude to alcohol consumption. There still are not many such inquests aimed...