...). In Western markets, consumer interest in reducing meat consumption and opting for PB foods and alternative proteins has been on the rise (BCG, 2021 , 2023). In response, companies have introduced various food market innovations to cater to this growing trend and facilitating omnivorous consumers transition...

...Maria Anna Pagnanelli; Maria D'Agostini; Carlo Russo; Marcello Sansone Purpose In evolving market dynamics, the growing demand for alternative proteins currently characterises the grocery market, where retailers have a vital role in shaping consumer preferences and influencing market dynamics...

...Nai-Hua Chen Purpose The food industry continuously develops alternative proteins (APs) to mitigate environmental harm caused by traditional agricultural methods. However, consumers are reluctant to adopt these APs due to ingrained dietary habits and risk aversion to novel food. We developed...

...Alessandro Monaco Purpose This paper aims to discuss the innovation challenge in the alternative protein sectors of the European Union (EU) and Australia-New Zealand (AUSNZ) by comparing their respective novel food frameworks. The study investigates which regulatory provisions stakeholders...