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Keywords: Altruistic values
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Journal Articles
Journal:
British Food Journal
British Food Journal (2026) 128 (7): 2843–2860.
Published: 19 February 2026
.... Findings The results showed that biospheric values significantly influenced both animal welfare and environmental beliefs, whereas altruistic values significantly affected animal welfare beliefs. Both animal welfare and environmental beliefs substantially influenced personal norms regarding PB foods...
Journal Articles
Journal:
British Food Journal
British Food Journal (2025) 127 (7): 2304–2327.
Published: 09 April 2025
...Zebran Khan; Ariba Khan; Mohammed Nazish Purpose This study aims to extend the UTAUT model by incorporating attitude, egoistic and altruistic values as additional constructs to predict customers’ intentions to purchase organic food products through online platforms. Further, the moderating effect...
