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Keywords: Ambience
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Journal Articles
Journal:
British Food Journal
British Food Journal (2023) 125 (9): 3113–3126.
Published: 28 February 2023
... by focus interviews through the same customers who have visited both Starbucks and Barista. Findings The results showed that most important factors which motivate customers and make them happy to go for “Starbucks” or “Barista” are ambience, store location, quality of product offerings and service...
