...Wei-Lun Chang Purpose The purpose of this paper is to explore the relative importance of the five types of sensory experience in restaurants and the differences between experts and customers. Design/methodology/approach Analytic network process was used to select the critical factors...

...Kuei‐Lun Chang Purpose The aim of this paper is to integrate the analytic network process (ANP) and a technique for order preference by similarity to the ideal solution (TOPSIS) to help Taiwanese managers in century‐old food industry firms make better decisions for new product development (NPD...