...M. Mar Serrano-Arcos; Raquel Sánchez-Fernández; Juan Carlos Pérez-Mesa Purpose Globalization has increased the importance of understanding consumer behavior, including anti-consumption tendencies, toward agri-food products, particularly in contexts where a sector or country faces an image crisis...

...Emel Yarimoglu; Ipek Kazancoglu; Zeki Atıl Bulut Purpose The purpose of this paper is to analyze parents’ intentions toward the anti-consumption of junk food for their children. The paper incorporated the theory of planned behavior (TPB) using two external factors, which previously have not been...

... are different from those of activists and non-profit organizations. By targeting middle of the road consumers, both vegan and humane brands can support widespread efficient and curtailment behaviors and in the process benefit consumers, the brands and society. Originality/value Anti-consumption...

...Mohammad Saud Khan; Djavlonbek Kadirov; Ahmet Bardakci; Rehan Iftikhar; Tamer Baran; Murat Kantar; Nazan Madak Purpose The purpose of this paper is to investigate the perceptions of food anti-consumption in fast growing markets within an emerging economy context of Turkey. Design/methodology...

... Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Circumstantial, if still somewhat anecdotal, evidence suggests that anti-consumption behaviour defined as “the purposeful and deliberate intention to avoid or reject a brand, or even to act out behaviours...

... and environmental protection. Originality/value This is the first Australian study providing national-level insight on how and why meat consumption patterns are changing. Reasons for changes are examined through an anti-consumption lens, investigating rationale for avoiding, reducing and increasing consumption...

...Shannon Allen; Ellen Goddard; Anna Farmer Purpose The purpose of this paper is to examine how individual’s health beliefs, nutrition knowledge (NK) and attitudes towards food technologies play a role in the anti-consumption of dairy products or the consumption of dairy alternatives. Design...