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Keywords: Anticipated food enjoyment
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Journal Articles
Combined effects of packaging colour and shape on consumers’ sweetness expectations and purchase intentions for hedonic foods
Available to Purchase
Journal:
British Food Journal
British Food Journal (2025) 127 (7): 2271–2285.
Published: 25 March 2025
... Packaging colours Packaging shapes Sweetness expectations Anticipated food enjoyment Package attractiveness Beyond preserving a product, product packaging visually distinguishes products and enhances their desirability by capturing consumers’ attention, thereby influencing their expectations...
